Six advertorial concepts for the Complete Lip Kit
Six editorial approaches to introducing the Areliaa Complete Lip Kit, built around returning to lip color, choosing a shade and everyday use.
Die Kontodaten zeigen, dass eine einzige Seite 81 Prozent des Spends und 93 Prozent der Conversions trägt: eine kurze Listicle für Frauen ab Mitte dreissig mit Haushalt. Diese zwei Seiten übernehmen ihr Format, ihr Tempo und ihre Zielgruppe, verkaufen aber das Kit statt der Zwei-Tuben-Aktion.
Most Women Do Not Quit Lipstick. They Run Out of Mornings.
Drei Minuten vor dem Spiegel, und jemand ruft wegen einer Unterschrift die Treppe hoch. Farbabgleich scheitert um 7:14, weil er eine Entscheidung verlangt.
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5 Things Worth Knowing About The Lipstick You Do Not Pick A Shade For
Fünf nummerierte Abschnitte, Angebot oben, Tempo der Gewinnerseite. Ohne ihre Tragedauer- und Personalisierungsversprechen.
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After Years Without Lipstick, What Makes It Worth Trying Again?
For a reader who gave up lip color some time ago and would enjoy a little of it again.
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Why Your Old Lipstick No Longer Feels Like You
For the woman whose long standing shade stopped suiting her, and who would like to enjoy color on her own terms again.
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Liking a Color and Liking It on Yourself Are Two Different Things
For the reader who has bought several shades she admired and worn almost none of them.
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Why Is This Lipstick Almost Colorless in the Tube?
Product led curiosity. The unusual bullet raises the question, and the article answers it plainly.
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A Little Color, Without the Routine That Usually Comes With It
For the reader who wants a finishing touch and has no interest in a longer routine.
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A Little Lip Color for an Ordinary Tuesday
For the reader who owns good lip color and saves it for occasions while ordinary weeks go by.
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